Over 100 million U.S. cell phones will be web enabled by 2011, almost double from 2 yrs. ago, and experts predict that by 2013 over half of all phones in the U.S. will be web enabled. Mobile strategy is critical to revelant communication strategy, including mobilizing web sites to make them easier to browse in small screens, and integrating text message based strategy into marketing plans similar to how e-mail is currently being used. 

Text message strategy is important because the response time and response rates to text messaging comparing to e-mail on a phone are almost 40% higher than e-mail! 

Right now is the time to grab the .mobi domain name – for example: www.edgemedia.mobi  is what we have secured for our agency and are building out our mobile site now.  The .mobi is recognized as short for the mobile web, or websites viewed on mobile devices.  You can visit www.espn.mobi for a good example.  When ESPN launched their mobile site, they increased overall web traffic by over 30%!

Edge Media has long been known as a leading interactive agency, but we are fast becoming a leading mobile advertisng agency as well.  We use our cutting edge SMS marketing software and integrate it into all of our marketing strategies.  As we integrate mobile with online and traditional marketing outreach, we exponentially increase the results for our clients.

We can create .mobi sites, create mobile strategy, and integrate SMS into the mix to increase results.  Using media interactive agency strategies can increase results from standard non-integrated strategies one hundred fold.

Source: Edge Media

Here are five reasons why …

1. .Mobi is Emerging as the De Facto Standard for Mobile Internet Domains
With the growth of the mobile Web comes the need for standardization to allow consumers to easily find mobile content. Numerous times in the past, competing technology standards have delayed widespread adoption. In the ‘70s, it was VCR versus Betamax. In the 1990s it was Digital Audio Tape versus MiniDisc versus CD. In both of these examples, it was the format that got in the lead first, and enjoyed the widest industry support, that eventually triumphed. Today the .mobi domain enjoys this same position as the most prevalent mobile domain in use and was founded by a veritable who’s who of the mobile Internet.

2. .Mobi Domains are White-Listed by Network Level Transcoders
Designing great mobile sites takes time and effort to get the most out of the limited screen resolution and navigation mechanisms of mobiles. Having created your mobile presence, the last thing you want is a third-party transcoder modifying your site … but this is exactly what happens when you use a non-standard domain name. By industry convention, .mobi sites are automatically white-listed by all network level transcoders so you can be 100% sure that your site will render as you intended on every mobile device.

3. .Mobi Domains Offer Better Search Engine Performance
Search engine performance is crucial to the success of any business. Because every .mobi domain registered gets its own entry in the Internet Zone Files, which are the files that search engines use to start their crawls, your site will automatically perform better than if you use any other naming convention. Additionally, search engines detect when searches are being made from mobile devices and prioritize their results accordingly. Because .mobi sites are high-quality, made-for-mobile sites, they are automatically brought to the top of the mobile search results.

4. .Mobi Names are Designed for Mobile Use
Despite having close to one million names, the reality is that a lot of great names are still available. And having short names is essential for mobile where entering long URLs can be cumbersome. This is great news for companies who did not get their first-preference .com address. With the mobile Web experiencing triple digit growth year-on-year, and forecast to continue doing so, creating a memorable mobile presence now represents a huge opportunity for future growth.

5. .Mobi is Actively Promoted and Industry Supported
The goal of dotMobi – the company behind the .mobi  domain – is the widespread proliferation and usage of the mobile Web. For consumers, mobile content needs to be easily found and navigated. It’s this need for standards that prompted ICANN to make .mobi the only authorized top-level domain for finding mobile content. And by having the support of industry heavyweights such as Microsoft, Vodafone, Nokia and Google, dotMobi is able to promote a single, globally recognized, domain naming convention for the mobile Web: .mobi.

Source: DomainNews.com